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I currently create and distribute content for B2B software company ProductPlan. I support demand generation campaigns with content including: ad creatives and ad copy, email creatives and copy, organic social media graphics, webinar slide decks and landing pages, and blog posts.
I also focus on sales enablement by producing slide decks and downloadable assets such as case studies and feature guides.
Campaigns
The 2025 State of Product Management Report
ProductPlan publishes an annual “State of Product Management Report”—a downloadable report on our findings from industry research. As ProductPlan’s Digital Content Manager, I filled the project manager, designer, and campaign strategist roles for this project. My responsibilities included writing copy for email and social media promotions, designing paid and organic creatives, creating the final report, building the campaign in HubSpot, and tracking performance metrics.
Key Campaign Results
⬇️ 1200+ content downloads from asset landing page and LinkedIn
📨 27.52% form conversion rate
👤 33,000+ influenced contacts
📬 22,000+ email opens
2025 Winter Product Release
The Winter Release encompasses all the new features and planned improvements to the ProductPlan platform in Q1. Teaming up with our product and sales teams, I created and distributed go-to-market content, tailoring the messaging to customers and prospects for different assets (Customer-facing collateral asset displayed).
“The Role of AI in Product Management” Webinar
The goal of “The Role of AI in Product Management” webinar was to position ProductPlan as thought leaders on Artificial Intelligence, an emergent topic within the industry. To drive webinar registrants, I designed and launched a series of LinkedIn paid ads, crafted emails for a sequence, and designed the webinar deck.
We achieved nearly 500 webinar registrations and 200+ attendees from combined email and paid social efforts.
