-
As Social Media Manager, I established and modified Fresh Tape Media's social media strategy to align with higher-level company objectives set by the Creative Director. My primary functions consisted of: leading weekly social team meetings and monthly analytics recaps; approving, copywriting for, and scheduling content made by the Social Content Creator; and assisting the production team with copy and ideation for client pitch decks.
I also managed the social accounts of Fresh Tape's two social media clients: Arrowhead CO and Women in Sports Tech.
Long-form LinkedIn Content
Project Recaps
Fresh Tape Media is a small agency with big clients. LinkedIn is the ideal platform for showcasing the company’s impressive production portfolio and deep industry knowledge. I wrote and published a series of project recaps, each of which includes an overview and behind-the-scenes insights.
Team Member Q&A
FTM’s team is full of unique insights, expertise, and personality. To capture each creative’s unique personality, I wrote a Q&A series for LinkedIn. I asked several team members to answer the same question, then recorded and copy-edited their responses to be shared as posts.
Arrowhead
12 Days of Arrowhead
Campaign
Gratitude Month Reels
Women in Sports Technology
